While a large number of the UK’s young people remain unemployed, there is a shortage of junior talent with experience in media and creatives, according to the chairman of Aspire Global Network.
Paul Farrer was commenting on the results of a recent survey by Credit Suisse that showed the media and advertising sectors in Northern Europe continue to grow. Furthermore an IPSOS survey conducted on behalf of AGN discovered that 80% of media and marcoms professionals thought their company’s performance was stable or improving.
Farrer said there are many opportunities in media but little talent to fill them. Very few people joined the sector during the recession and there is now no available talent with between two and four years experience.
Most businesses have an on-going need to replace people who are moving elsewhere and they also want fresh talent to fill roles created by the introduction of new technology. He went on to advise media companies that implementing a strong retention strategy will reduce the amount of time and money they need to spend on recruitment.
The latest unemployment data from the ONS showed that 973,000 young people in the UK are without a job.
The REC has continually said that this is a major cause for concern and the government should implement measures to encourage employers to hire young job-seekers. However, Tom Hadley, the REC’s director of policy and professional services explained that the business community also has a role to play.
Maybe companies in the media and creative sectors should take note!
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